Adidas Originals Launches First Standalone Store in Bali, Fusing Streetwear with Local Culture
Translated from Indonesian, summarized and contextualized by DistantNews.
TLDR
- Adidas Originals has opened its first standalone store in Bali, located on Sunset Road, catering to streetwear and creative culture enthusiasts.
- The store features a unique mural by Balinese illustrator Monez, blending local artistry with modern street aesthetics.
- Customers can personalize apparel with exclusive patches designed by Monez, enhancing the retail experience with a touch of local creativity.
Adidas Originals has made a significant statement in the vibrant landscape of Bali by launching its first standalone store on the island, situated in the bustling Sunset Road area. This opening marks a new milestone for the brand in Indonesia, aiming to become a central hub for the island's thriving streetwear, fashion, and creative communities. The store is designed not just as a retail space, but as a dynamic representation of Adidas Originals' identity as a fashion-forward, creative lifestyle brand deeply connected to contemporary culture.
In a thoughtful integration of global brand appeal and local flavor, Adidas Originals has collaborated with renowned Balinese illustrator Monez. Her exclusive mural, adorning the store's interior, is a visual dialogue between traditional Balinese artistry and modern street culture aesthetics. This artistic collaboration underscores the brand's commitment to celebrating and supporting local talent, offering patrons an immersive experience that goes beyond mere product consumption.
Bali is one of the most dynamic centers of creativity and lifestyle, with a community that has a strong appreciation for fashion and culture. Through the opening of the Adidas Originals store on Sunset Road, we want to provide a space that not only showcases our collection but also becomes a platform for celebrating local creativity and strengthening relationships with the community.
Adding another layer of exclusivity, the Bali store provides a unique product personalization service. Customers have the opportunity to customize their Adidas apparel with patches designed by Monez, available only at the Sunset Road location. This feature allows consumers to express their individual style and take home a piece of unique, locally inspired Adidas merchandise, further strengthening the connection between the brand and its audience.
The grand opening was celebrated with a fashion show that beautifully merged Balinese cultural expressions with Adidas Originals' signature modern streetwear. This event reinforced the brand's dedication to self-expression rooted in culture, contemporary style, and originality. Benjamin Handradjasa, President Director of Adidas Indonesia, emphasized the store's role as a platform for celebrating local creativity and strengthening community ties, recognizing Bali as a dynamic center for lifestyle and fashion appreciation.
As an official retail partner of Adidas in Indonesia, Kanmo Group is proud to present the first standalone Adidas Originals store in Bali. We hope the presence of this store can provide a more immersive experience for Adidas fans.
Originally published by Tempo in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.