ADVAN to Chart Industry Direction as AI Reshapes Marketing

Nigeria's advertising and marketing industry is preparing to address critical issues surrounding business growth, consumer trust, and the integration of artificial intelligence in the face of ongoing economic headwinds. The Advertisers Association of Nigeria (ADVAN) will convene its members and industry leaders for its 2026 Annual General Meeting and Executive Leadership Session in Lagos on July 23.

The meeting will serve as a platform to review governance matters within the association and to elect new executive council members who will steer ADVAN through its next phase. The forum, scheduled to take place in Ikeja, is expected to draw chief executives, chief marketing officers, and brand custodians from across the sector.

Former Presidential Economic Adviser and Managing Director of KAINOS Edge Consulting Ltd, Doyin Salami, will deliver the keynote address. His speech, themed “The New Rules of Growth: Navigating Nigeria’s Evolving Economy and Consumer Landscape,” will offer insights into the current economic realities affecting business performance and consumer behavior. Salami aims to guide business leaders and marketers on adapting their strategies to maintain resilience and competitiveness.

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Businesses now require greater strategic insight to remain competitive in present operating environment, adding that ADVAN 2026 AGM and executive leadership session come at a defining moment for the industry.

Additionally, Crystal I. Berger, Founder and CEO of EBO and Vettify, will lead a session titled “The Future of Brand Trust: Thriving in an AI-Powered World.” This discussion will delve into how organizations can cultivate and maintain credibility as artificial intelligence continues to reshape marketing, communications, and customer engagement strategies.

ADVAN President, Osamede Uwubanmwen, emphasized the need for enhanced strategic insight in the current operating environment. He stated that the AGM and executive leadership session are particularly timely, occurring at a pivotal moment for the industry. Uwubanmwen reiterated the association's commitment to equipping its members with the necessary leadership capabilities and market intelligence to foster sustainable growth within Nigeria's marketing and advertising landscape.

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The association remains committed to equipping members with the leadership capacity and market intelligence required to drive sustainable growth in Nigeria’s marketing and advertising industry.