Advertising options and user consent explained on iDNES.cz

The iDNES.cz website presents users with choices regarding advertising and content access. Readers can opt for an ad-free experience with iDNES Premium for 199 CZK per month, which includes unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

Alternatively, users can choose to receive personalized advertising for free. This option involves accepting the use of cookies and other online identifiers for targeted advertising purposes. MAFRA, a.s., and its 125 advertising partners will use user browsing habits and online activities to display ads tailored to individual interests.

The platform explains that users can withdraw their consent for personalized advertising at any time. If consent is withdrawn, users will be prompted to switch to the ad-free iDNES Premium service. Users can also manage or withdraw consent for other data processing purposes, such as personalized content, without necessarily upgrading to the premium service.

For data processing based on legitimate interest, users can raise objections and adjust settings in the detailed settings section. The chosen settings will apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The article outlines various data processing methods, including ad performance measurement, audience understanding through statistics, and service development, all aimed at enhancing user experience and ad relevance.