Advertising preferences on iDNES.cz

This content appears to be a technical notice from iDNES.cz regarding advertising preferences. It presents users with options for how they wish to view the website's content, specifically concerning the display of advertisements.

Users are offered two primary choices: a premium ad-free experience for a monthly fee, which grants unlimited access to iDNES.cz and other affiliated sites, along with digital newspapers and magazines. Alternatively, users can opt for a free experience that includes targeted advertising.

The notice details how targeted ads are personalized based on user browsing habits and interests, processed by MAFRA, a.s., and its 125 advertising partners. It also outlines the ability to withdraw consent for targeted advertising at any time, which would then prompt a transition to the ad-free premium service.

Furthermore, the text explains that consent for other purposes, such as personalized content display, can be modified independently of the ad-free subscription. It also touches upon the processing of data based on legitimate interest and the ability to object to such processing.