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The iDNES.cz website is presenting users with options regarding targeted advertising. Visitors must choose how they wish to receive content, with choices including an ad-free premium service or continued access with personalized advertisements.

The premium option, priced at 199 CZK per month, offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without ads. This subscription also includes digital access to newspapers and magazines.

Alternatively, users can opt for targeted advertising, which involves agreeing to the use of cookies and other online identifiers. This allows for ads to be tailored to their interests based on their online activity. MAFRA, a.s., along with 125 advertising partners, will use this data for personalization. Users can revoke their consent at any time, though doing so will prompt a transition to the premium ad-free service.

The platform also explains that certain data processing, not related to targeted ads, occurs based on legitimate interest. Users have the ability to object to this processing and adjust their privacy settings.