Advertising preferences on iDNES.cz

This content is not a news article but a technical notice from iDNES.cz regarding user consent for advertising and content personalization. It outlines options for users to either subscribe to an ad-free premium service or consent to targeted advertising based on their online behavior.

The notice details how user data, including browsing habits and interactions, is collected and used by iDNES.cz and its 125 advertising partners to display personalized ads and content. It explains that users can manage their consent settings, including opting out of targeted advertising, at any time. However, withdrawing consent for certain data processing activities related to personalized content and site operation may require switching to the premium subscription.

The text emphasizes that while users can choose to receive targeted ads for free, this involves agreeing to the use of cookies and other online identifiers. It also mentions that some data processing is based on legitimate interest, and users have the right to object to such processing. The settings configured by the user apply to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.