Content Access Requires Ad Consent or Premium Subscription on iDNES.cz

Access to content on iDNES.cz and its affiliated sites is contingent upon user consent for advertising or a subscription to iDNES Premium. Readers are presented with two primary options for content consumption. The first involves agreeing to targeted advertising, which personalizes ads based on user browsing habits and interests. This data is processed by MAFRA, a.s., and 125 advertising partners. The second option is to subscribe to iDNES Premium for 199 CZK per month, offering unlimited access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without any advertisements. This premium subscription also includes access to digital newspapers and magazines. The platform outlines the specific types of data processing involved in targeted advertising, including profile creation for personalized content and ad selection, ad performance measurement, and audience understanding through statistics. Users can withdraw their consent for targeted advertising at any time, though doing so will prompt them to consider the iDNES Premium subscription. The site also mentions the use of legitimate interest for certain data processing, with options for users to object and adjust settings in a detailed preferences section.