AEON Long Biên not entirely Japanese-funded, Vietnamese firm's stake revealed

AEON Long Biên, a prominent shopping destination in Hanoi, Vietnam, is not solely a Japanese venture as its name might suggest. While the AEON Group of Japan holds a significant 90% stake through its subsidiary AEON Mall Vietnam, the remaining 10% is owned by a Vietnamese company, Luong Hoa Tien Investment JSC.

Established in November 2012, AEON Long Biên operates under the leadership of Japanese General Director and legal representative Isobe Daisuke. The investment from Luong Hoa Tien amounts to over 446.8 billion Vietnamese dong (approximately $17.5 million USD). Luong Hoa Tien Investment JSC, founded in October 2026, is primarily involved in road transport support services and was formerly known as HimLam BC Investment JSC before a name change in 2023.

AEON Mall Vietnam directly manages other major shopping centers like AEON Mall Ha Dong and AEON Mall Hai Phong Le Chan. The company reported a revenue of approximately 17.3 billion yen (over 3.1 trillion Vietnamese dong) for the fiscal year ending February 2025, marking a nearly 14% increase from the previous year. This performance makes Vietnam AEON Mall's highest-revenue market in Southeast Asia.

Despite facing intense competition in Vietnam's retail sector, AEON Mall achieved a profit of 4.23 billion yen (around 770 billion Vietnamese dong), an increase of over 8%. This translates to an average daily profit of over 2 billion Vietnamese dong for its shopping center system in Vietnam. The profit margin in Vietnam is notably higher than in China, AEON's largest international market, indicating a strong and profitable presence for the Japanese retail giant in Vietnam.