After 'blusinhas tax' repeal, 87% of Brazilians to maintain or increase domestic product consumption, survey finds

Despite the revocation of the "blusinhas tax," which had removed import duties on goods up to $50, a significant majority of Brazilian consumers plan to continue or even increase their spending on domestic products. A survey by Plano CDE, commissioned by the Brazilian Association of Mobility and Technology (Amobitec), found that 87% of consumers will maintain or boost their purchases of Brazilian goods.

Amobitec, an entity representing international e-commerce platforms like Alibaba, Amazon, and Shein, is using these findings to lobby Congress. The association advocates for the approval of the Provisional Measure that abolished the tax. President Luiz Inácio Lula da Silva had reversed the tax, which was introduced early in his term, in a move widely seen as politically motivated.

The research revealed that 66% of respondents will continue buying from Brazilian stores at the same volume, while 21% intend to increase their purchases. Conversely, 50% of those surveyed plan to increase their consumption of imported goods from international e-commerce platforms, with an additional 39% intending to maintain their current spending levels, totaling 89% who will continue or increase international online shopping.

The survey, conducted in June with 1,500 online participants, also highlighted strong public disapproval of the "blusinhas tax." Fifty-eight percent of respondents believed the tax harmed the poor and benefited large business owners, while 56% felt it did not boost Brazilian commerce. Overall, 70% of Brazilians rejected the tax, with rejection slightly higher among lower-income classes (C, D, E) at 71% compared to higher-income classes (A, B) at 65%.