Ahead of Joninės, "Iki" offers drink promotions, pork shoulder at 2.49 Euros, and over 3,000 other deals

As Lithuanians prepare for Joninės, the country's Midsummer celebration, the retail chain "Iki" is launching a "drinks fiesta" and offering significant discounts on various products. The store highlights promotions on items like pork shoulder, which is available for 2.49 Euros per kilogram, and over 3,000 other discounted items.

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Although the most intensive shopping usually takes place a few days before Joninės, we see that quite a few shoppers start their preparations earlier. Longer-lasting items like drinks, sauces, or various snacks are the first to go into the baskets. And as the holiday approaches, fresh and marinated meat is bought very quickly.

Gintarė Kitovė, "Iki's" communications manager, noted that while most shopping typically occurs days before the holiday, many customers begin their preparations earlier. "Longer-lasting items like drinks, sauces, and snacks are the first to go into baskets," she said. "As the holiday approaches, fresh and marinated meats are purchased very quickly." Popular Joninės purchases also include cheeses, sausages, cured meats, ready-made salads, chips, and beverages. Kitovė emphasized that early planning helps avoid last-minute stress and allows for more affordable preparations.

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Early planning allows not only to avoid last-minute stress but also to prepare for Joninės more cheaply.

For those planning to grill, "Iki" culinary chef Jolita Tamoševičienė recommends pork shoulder and chicken fillet. She suggests simple marinades using oil, onions, garlic, mustard, and herbs for pork, and lemon, garlic, oil, and fresh thyme for chicken. "The most important thing is to prepare the meat in advance and leave it for at least a few hours so the marinade flavors can penetrate well," she advised. Currently, chicken fillet is 50% off, costing 2.99 Euros for half a kilogram, and pork shoulder has a 56% discount, making it 2.49 Euros per kilogram.

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No matter how many new grilling trends emerge, meat is usually at the center of the Joninės table.

The "drinks fiesta" includes discounts of up to 50% on water, carbonated and non-carbonated beverages, juices, energy drinks, kvass, kombucha, and cold coffee. Notable offers include non-alcoholic "Heineken" beer for 0.85 Euros, "Utenos Radler" non-alcoholic beer cocktails at 40% off, and "Gubernija" kvass for 0.65 Euros per bottle. Tamoševičienė suggests kvass pairs well with grilled meats due to its bread notes, and non-alcoholic beer can be used in marinades for a tenderizing effect and subtle malt flavors.

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The most important thing is to prepare the meat in advance and leave it for at least a few hours so the marinade flavors can penetrate well.