DistantNews
Support us
AI startup apologizes after offering interviews for logo tattoos
๐Ÿ‡ฐ๐Ÿ‡ท South Korea /Technology

AI startup apologizes after offering interviews for logo tattoos

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • An AI startup in California offered job interview opportunities to individuals who got a tattoo of its logo.
  • The co-founder later apologized for the controversial proposal, citing pressure and power dynamics.
  • The incident occurred amid a tight job market for new graduates in the U.S.

An AI startup in California has apologized after offering job interview opportunities to individuals who agreed to get a tattoo of its logo. Jordan Gietz, co-founder of Lemonlime, a five-person AI automation solutions company, made the offer at a startup event. While the event invitation mentioned a "surprise gift" for attendees, it did not specify it would involve tattoos.

Seven people got permanent tattoos at the YC afterparty.

โ€” Jordan GietzInitially posting about the tattoo incident on LinkedIn.

However, a tattoo artist was present at the event, and designs of the company's logo were prepared. Gietz later posted on LinkedIn, stating that seven people got permanent tattoos and suggesting it was a way to secure employment in 2026. He claimed all participants had already been offered interviews, though he added that getting a tattoo did not guarantee employment. Gietz also shared photos of participants getting tattooed without their explicit consent, leading one individual to request the removal of their image.

The controversial offer came at a time when the U.S. job market for new graduates is particularly challenging. According to a survey by the job platform Indeed, entry-level job postings decreased by 7.5% in May compared to the previous year, with nearly half of applicants for these roles having over 10 years of experience.

I should have foreseen the pressure and power dynamics that arise when linking tattoos to job interviews.

โ€” Jordan GietzApologizing for the controversial recruitment tactic.

Following the backlash, Gietz issued an apology, acknowledging that he should have foreseen the pressure and power imbalances associated with linking tattoos to job interviews. He stated that he had spoken with all participants and offered to cover removal costs for anyone who regretted the decision. "I crossed the line, and I was wrong," Gietz said.

I crossed the line, and I was wrong.

โ€” Jordan GietzTaking responsibility for his actions.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.