AI to create nearly all digital ads by 2029, TikTok launches new tools

Artificial intelligence is rapidly transforming the advertising landscape, with AI solutions already responsible for approximately 70% of paid media content creation. This trend is expected to accelerate dramatically, with projections indicating that nearly 94% of all commercial digital content will be AI-influenced by 2029.

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This is just the tip of the iceberg – it is predicted that by 2029, this figure will reach as high as 94%. This means that almost every commercial action we see in the digital space will be touched by artificial intelligence in one way or another.

Patrick Rogalskis, TikTok's Customer Service Manager for Central and Eastern Europe, the Baltics, and the Balkans, highlighted the growing pressure on marketers to work faster, more efficiently, and with greater originality. He noted that AI is no longer just a tool but is becoming the primary engine for content generation in the digital space.

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Previously, creating an advertising campaign was a real challenge – the team had to make about 35 different decisions manually. It was necessary to independently set the audience, budget, choose visual content, and coordinate key indicators. Today, our AI solution "TikTok Smart Plus" allows all this process to be automated.

In response to these shifts, TikTok is introducing a comprehensive set of AI tools designed to revolutionize ad creation and management. These solutions aim to empower a single individual to perform tasks previously requiring entire teams and to free the creative process from lengthy approval chains. The platform's new offerings promise to automate complex decision-making processes that were once time-consuming.

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The marketer only needs to define the most basic parameters – audience, budget, and content sources, and the rest of the analytical and optimization work is done by the system's engine.

Rogalskis explained that TikTok's AI solution, "TikTok Smart Plus," allows marketers to define only the core parameters, audience, budget, and content sources, while the system's engine handles the analytical and optimization work. This automation is said to speed up campaign launches by up to 35%, enabling marketers to focus on strategic aspects. Data from the platform suggests that this automated approach can yield up to five times better incremental return on ad spend (ROAS) compared to traditional campaigns, significantly reducing daily stress for specialists and improving investment returns.

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With this AI tool, clients are recording up to a 50% reduction in advertising costs and a 47% increase in conversion rates.