AirAsia launches direct Jakarta-Kota Bharu flights to boost tourism

AirAsia has launched a new direct flight route connecting Jakarta, Indonesia, and Kota Bharu, Malaysia, a move celebrated by Tourism Malaysia as a significant step in strengthening regional connectivity and supporting the Visit Malaysia Year 2026 campaign.

The inaugural flight, AirAsia AK2354, landed in Kota Bharu with 117 passengers, achieving a load factor of approximately 63%. The flight primarily carried travelers from Indonesia and Singapore, alongside Malaysian citizens.

Mohd Amirul Rizal Abdul Rahim, Director-General of Tourism Malaysia, emphasized that Indonesia remains a crucial source market. He stated that the new route offers greater access for travelers seeking authentic cultural, heritage, and natural experiences. The service is also anticipated to bolster medical tourism and facilitate community exchanges between the two nations.

Azwan Ab Rahman, Director of Tourism Kelantan, believes the new route will be a catalyst for increased Indonesian tourist arrivals, solidifying Kelantan's status as a prime cultural tourism destination. He noted that beyond unique local attractions like Siti Khadijah Market and Stong Geopark, Kota Bharu could become a strategic transit hub. Its proximity to the Thai border makes it convenient for travelers heading to southern Thailand, and it serves as a gateway to popular East Coast islands such as Perhentian, Redang, and Kapas.