Aldi's Peach Iced Tea: The First Kiss Was Peach
Translated from German, summarized and contextualized by DistantNews.
At a glance
- Aldi has released a limited-edition retro version of its "River" brand iced tea, reminiscent of the 1990s.
- The peach-flavored iced tea, priced at 89 cents, sold out within hours and has appeared on online marketplaces for significantly higher prices.
- Aldi plans to re-release the popular iced tea in August, with the article humorously suggesting investment in the beverage over traditional assets.
Nostalgia has many flavors, and for many, it tastes like peach or lemon iced tea. Aldi's own-brand "River" iced tea, with 29 kilocalories per 100 milliliters, has returned in a retro version as a limited edition, packaged in a classic 1.5-liter Tetra Pak.
Costing 89 cents (equivalent to 1.74 D-Mark), the drink was never considered particularly "cool," but it sold out as "liquid nostalgia" within hours of its release last week. Aldi has recently been bringing back products from the 1990s and 2000s for limited periods.
Online, users who managed to purchase the iced tea have been reselling it to those who missed out, with listings reaching up to 199 euros (389 D-Mark) per original, unopened package. This raises the question of what memories these brick-shaped cartons represent in people's living rooms.
A small survey within the article's generational circle yielded responses like: "We used to chug four of these while gaming and play Counter-Strike all night, without heartburn." Another recalled, "Nina kissed me for the first time to this drink in the Obertshausen forest pool." A third simply stated, "The summer after high school was so beautiful."
Aldi has distanced itself from the online resale frenzy and announced on social media that the iced tea is expected to be offered again, likely in August. Given the potential return of over 22,300 percent, the article humorously advises readers: "Instead of investing in real estate or ETFs, just show up at your local branch at seven in the morning." Perhaps one might find someone as enthusiastic about the 1997 video game "The Curse of Monkey Island" as they are about this iced tea.
Originally published by Die Zeit in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.