Amber OnTime, Visual Vibe to launch taxi booking kiosks, in-vehicle media platform

Amber Group’s ride-hailing service, Amber OnTime, is joining forces with Visual Vibe Limited in a strategic partnership set to transform Jamaica's transportation and advertising landscape. The collaboration will introduce self-service taxi booking kiosks and a nationwide in-vehicle digital media network, promising a novel technology-driven advertising platform for businesses and an improved travel experience for commuters.

This partnership synergizes Amber OnTime's established transportation technology and expanding mobility network with Visual Vibe's proven expertise in media, advertising, content development, and audience engagement. Together, they are poised to establish one of Jamaica’s most innovative out-of-home digital advertising platforms.

Self-service Amber OnTime booking kiosks will soon appear in supermarkets, plazas, transportation hubs, and other busy locations. These terminals will allow customers to book rides directly via touchscreen, complementing the existing Amber OnTime mobile application. Simultaneously, Visual Vibe will equip Amber OnTime's fleet of over 200 vehicles with entertainment and information tablets. These tablets will offer passengers curated content, news, and promotional offers during their journeys.

For Jamaican businesses, this venture opens a new avenue to connect with consumers through a locally owned digital media network. Visual Vibe will spearhead the development and management of the advertising ecosystem across both kiosk and in-vehicle platforms, offering innovative advertising solutions and branded content to reach consumers effectively within their daily routines.

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The platform is expected to create significant opportunities for small businesses, emerging brands and established companies seeking more effective ways to reach consumers during their daily routines.