Americans and Britons Flock to Slovenia as Tourism Soars

Despite months of geostrategic uncertainty and rising travel costs, the desire for travel remains strong, as evidenced by encouraging tourism figures in Slovenia and Croatia for the pre-season. In the first quarter of 2026, Slovenians also traveled more for both private and business purposes.

Accommodation facilities reported 680,000 tourist arrivals and nearly 1.6 million overnight stays in May 2026. This represents a 10% increase in arrivals and an almost 11% rise in overnight stays compared to the same period last year. The five-month growth in arrivals reached 6.3%, with overnight stays up by 7.3%.

Foreign guests were the primary contributors to this growth, with the largest numbers coming from Italy, Germany, and Austria. Notably, visitors from Germany increased by 29% during this period. The number of tourists from the United States also saw a significant rise, with 59,387 arrivals, an increase of nearly a quarter compared to the previous year. Similarly, visitors from the United Kingdom reached 52,037, marking a substantial 38% increase.