Anak KAO Marks a Decade as Healthy Living Lessons Reach 52,000 Indonesian Students

Kao Indonesia is extending its Anak KAO, or Creative, Active and Optimistic, healthy-school program into its second decade. Since its launch, the initiative has reached more than 52,000 students at 257 schools across Indonesia.

In 2026, the program plans to reach more than 11,000 students at 50 elementary and junior-high schools in Banten, Jakarta, West Java and East Nusa Tenggara. It formally began the year’s activities at SMPN 73 Jakarta in South Jakarta on Sept. 1, with participation from the private sector and government agencies.

The lessons go beyond personal cleanliness. Students learn healthy daily habits, menstrual management, environmental responsibility and how to sort packaging waste. The program also addresses social relationships, encouraging students to maintain positive ties with others and recognize and stop bullying at school.

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Ten years is not a short journey for us. Over the past decade, Kao Indonesia’s commitment through the Anak KAO program has continued to take shape as we work together to form a future generation that is active, healthy, clean and concerned about the environment.

Kao Indonesia President Director Shoichi Hasegawa described the 10-year milestone as an opportunity to expand the program’s benefits. “Ten years is not a short journey for us. Over the past decade, Kao Indonesia’s commitment through the Anak KAO program has continued to take shape as we work together to form a future generation that is active, healthy, clean and concerned about the environment,” he said.

The program receives support from Indonesia’s Ministry of Primary and Secondary Education and Ministry of Health. Education official Maulani Mega Hapsari said clean and healthy habits help lay the foundation for a healthy and intelligent generation, while health official Niken Wastu Palupi also welcomed the initiative.

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Through the Anak KAO program, children can be taught clean and healthy habits that form an important foundation for creating an intelligent generation.