Analysis: Rarara's song attacking Pantami ignites debate in northern Nigeria over political music ethics

A new campaign song by popular Hausa musician Dauda Kahutu, known as Rarara, has ignited a fierce debate in northern Nigeria over the ethics of political music. Released on Thursday, the song praises Jamilu Gwamna, the governorship candidate for the ruling All Progressives Congress (APC) in Gombe State, while including lyrics widely seen as targeting Isa Pantami, the former Minister of Communications and Digital Economy and a candidate for the opposition People’s Democratic Party (PDP).

Although Rarara does not explicitly name Pantami, the song's references are clear to political observers. Critics contend that the lyrics contain defamatory allegations unsupported by public evidence. The song quickly went viral across social media platforms, generating millions of views and becoming a major topic of discussion in northern Nigeria.

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Because he has National Security Adviser Nuhu Ribadu, whom he frequently flaunts on social media as his godfather, he attacks everyone without restraint. He believes he is untouchable. That is not a good example.

Political music has a long-standing tradition in northern Nigeria, with artists historically composing songs to mobilize support, celebrate victories, and criticize opponents. Rarara himself has been a dominant figure in this space, with his songs often associated with APC campaigns. However, his latest release has revived discussions about the boundaries between legitimate political expression and personal attacks.

Social media reactions have been largely critical, with many accusing Rarara of abandoning constructive political discourse for personal insults. One commenter, Bilkisu Sani, suggested the singer feels emboldened by his political connections, stating, "Because he has National Security Adviser Nuhu Ribadu, whom he frequently flaunts on social media as his godfather, he attacks everyone without restraint. He believes he is untouchable. That is not a good example." Many users expressed concern that attacking an Islamic scholar of Pantami's stature could exacerbate existing political and religious divisions in Nigeria, especially with the 2027 elections approaching. They argue that political campaigns should focus on ideas, competence, and policies rather than damaging reputations.

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Political campaigns should be built on ideas, competence and policies, not on destroying people’s reputations.