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🇦🇹 Austria /Technology

Apple Changes Tracking Rules for App Providers

From Der Standard · () German

Translated from German, summarized and contextualized by DistantNews.

At a glance

News Official statement Context piece
  • Apple is changing its tracking rules for app providers on iPhones and iPads to comply with German antitrust authorities.
  • The company will align its rules for its own apps and third-party apps, affecting personalized advertising.
  • These changes will apply in almost all EU countries, following previous fines in Italy and France over Apple's App Tracking Transparency framework.

Apple is modifying its tracking regulations for app developers on iPhones and iPads, a move prompted by an agreement with Germany's Federal Cartel Office. The tech giant will harmonize the tracking rules applied to its own applications with those governing third-party apps, impacting how user data can be utilized for personalized advertising. This adjustment aims to provide app providers with more options to connect the necessary user data queries meaningfully. The changes are set to be implemented across nearly all European Union member states. This development follows previous legal challenges and significant fines imposed on Apple in Italy and France concerning its App Tracking Transparency (ATT) framework. The German Federal Cartel Office, led by its president Andreas Mundt, confirmed the modifications, stating that Apple will significantly align user queries and offer more integration possibilities for third-party developers. The decision reflects ongoing scrutiny of Apple's practices within the EU regarding data privacy and market competition.

Apple will significantly align user queries and offer more integration possibilities for third-party developers.

— Andreas MundtPresident of the German Federal Cartel Office, commenting on the changes to Apple's tracking rules.
DistantNews Editorial

Originally published by Der Standard in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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