Apple's 'Surprise and Shine' Event: Foldable iPhone, iPhone 18 Pro, and Camera AirPods Expected

Apple is gearing up for its "Surprise and Shine" event on September 9, 2026, where it is expected to launch a suite of new products. The event, held at the Steve Jobs Theater in California and streamed online, will be the first major product presentation under new CEO John Ternus, who assumes the role from Tim Cook on September 1.

The most anticipated releases include the iPhone 18 Pro and iPhone 18 Pro Max. Rumors suggest Apple may adopt a phased launch for the iPhone 18 lineup, introducing the premium Pro models first. Key upgrades are expected in specifications, with the potential inclusion of the A20 Pro chip, manufactured using a 2-nanometer process, and a new C2 modem. While significant design changes are not anticipated, a slightly larger camera bump and new color options like dark cherry might appear. Camera enhancements could feature under-display Face ID, and the iPhone 18 Pro Max might exclusively receive a variable aperture camera for improved bokeh effects.

However, consumers might face higher prices, with the iPhone 18 Pro potentially costing $300 more than its predecessor due to rising costs and ongoing memory chip shortages. The event could also mark Apple's entry into the foldable smartphone market with a device rumored to be named "iPhone Ultra." This foldable is expected to feature a 7.8-inch main display that opens like a book and a 5.3-inch external screen for when the device is closed, functioning like a standard smartphone.