Appleton Estate invites Jamaica to get ‘On the Rum’ this August

Appleton Estate Jamaica Rum is transforming August into a month-long celebration of Jamaican rum culture under the theme “On The Rum.” The brand aims to showcase its 250-year heritage, craftsmanship, and the versatility of its premium Jamaican rum.

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Appleton Estate Rum Month provides the perfect opportunity for us to celebrate not only Appleton Estate Jamaica Rum, but also Jamaica’s rich rum heritage and the craftsmanship that has made our brand one of the most respected premium rums in the world.

The "On The Rum Tour" is a key component, featuring 21 stops across Jamaica. This islandwide experience will bring immersive tastings, live entertainment, cocktail demonstrations, and rum education directly to consumers. The limited-edition Appleton Estate Sherry Cask Expression will be a focal point of the celebrations.

Dominic Bell, Communications Manager for Appleton Estate, emphasized that the Rum Month is about celebrating Jamaica itself, not just the spirit. "Appleton Estate Rum Month provides the perfect opportunity for us to celebrate not only Appleton Estate Jamaica Rum, but also Jamaica’s rich rum heritage and the craftsmanship that has made our brand one of the most respected premium rums in the world," Bell stated. He added that the brand wants consumers to experience everything Appleton Estate represents, from exceptional cocktails and premium nightlife to rum education and authentic Jamaican culture.

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Throughout August, we want consumers to experience everything Appleton Estate represents, from exceptional cocktails and premium nightlife to rum education and authentic Jamaican culture. Whether you’re discovering the versatility of our expressions for the first time or you’re already an Appleton Estate enthusiast, there will be something for everyone to enjoy.

The brand is also preparing signature events, including premium lifestyle experiences with live music from bands like Tower Band and DMG Band. Bell hinted at celebrations that go beyond imagination, focusing on the art of blending both rum and Jamaican music and culture. Consumers purchasing the Sherry Cask expression at participating off-trade locations can win prizes and exclusive experiences. The month will culminate in what is promised to be Jamaica's biggest Rum Day celebration.

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With live music from Tower Band, DMG Band and others, the live music entertainment at select locations across the island will be amazing, exactly what Appleton Estate is known for. We will celebrate the art of blending, not only in our exceptional rums, but also through the rich tapestry of Jamaican music and culture.