Argentine Premium Beef Business Thrives in Miami, Eyes Expansion

Argentine beef is finding a lucrative market in the United States, where consumers are willing to pay a premium for quality, origin, and a distinct shopping experience. This opportunity has fueled the growth of Total Carnes, a business founded in 2018 by entrepreneurs Silvio Siracussa and Martín Ghiozzi.

Initially established in Bahía Blanca, Argentina, Total Carnes focused on transforming the traditional Argentine butcher shop into a more international format. Their stores offer pre-portioned, packaged products ready for consumption, all while maintaining the unique selling point of high-quality Argentine beef. The company maintains strong ties to its production origins, operating with its own livestock and sourcing from export-compliant frigorificos to ensure top-tier selection.

The international expansion began in 2022 with the opening of their first store in Miami, accompanied by a processing, storage, and distribution plant. This facility, built with an initial investment of $1.4 million, meets the stringent sanitary standards of the U.S. Department of Agriculture (USDA) and has a storage capacity of 120 tons. This infrastructure is considered crucial for scaling the business.

"In the United States, we understood that selling a good product is not enough; you have to build a brand, an experience, and a system capable of growing consistently," says Ghiozzi. The company's growth has been rapid, reaching a sales volume of approximately 160 tons annually and projecting revenues of around $9 million for the current year. Total Carnes currently operates four stores in Florida, with plans to open five more and develop a franchise system.

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In the United States, we understood that selling a good product is not enough; you have to build a brand, an experience, and a system capable of growing consistently.