Argentine Snack Expands to 60 Countries, Eyes U.S. Factory

An Argentine snack, born from the Fenoglio family's vision in Bariloche, has achieved remarkable international reach, currently available in 60 countries with ambitions to expand to 190. This success story began with a focus on raspberries and has since diversified to include strawberries, catering to a global palate.

Leticia Fenoglio is spearheading the international strategy for the snack, which has found its way into diverse markets worldwide. The company's growth trajectory includes significant expansion plans, notably the ambition to establish a new factory in the United States. This move aims to bolster production capacity and better serve the North American market.

The snack's journey from a regional Argentine product to a global commodity highlights its widespread appeal. The company's strategic planning, including the potential U.S. factory, signals a strong commitment to continued international growth and market penetration.