Artist Urges Parents to Be More Discerning When Choosing Products for Their Families

Indonesian celebrity Nikita Willy is encouraging parents to exercise greater caution when selecting everyday household products. Willy, now a mother herself, stressed that product safety and comfort have become paramount considerations for her family's well-being.

"As a mother, I pay more attention to the products used at home, including dish soap," Willy shared during an event at the Jakarta Fair Kemayoran (JFK) 2026. "For me, a good product not only cleans effectively but also gives me peace of mind when it's used to wash my family's dishes."

Willy believes that heightened awareness regarding household products is integral to maintaining a healthy and comfortable family environment. She welcomed initiatives that promote greater public attention to the products used daily in homes. Her presence at the Kilau Nipis booth attracted a large crowd of visitors eager for interactive activities and a chance to meet her.

“

As a mother, I pay more attention to the products used at home, including dish soap. For me, a good product not only cleans effectively but also gives me peace of mind when it's used to wash my family's dishes.

Bondan Abdul Malik, Senior Brand Manager for Kilau Nipis, noted that consumer demand for household goods is evolving, driven by increased public focus on health and family quality of life. "We see more and more Indonesian families paying attention to the products they use daily at home," Malik said. "Therefore, we want to provide a more comfortable experience while encouraging the public to be more mindful of their choices for their families."

The Kilau Nipis booth at the Jakarta Fair Kemayoran featured various interactive activities, including a "Giant Plate Shine Challenge" that engaged visitors in games centered on dishwashing hygiene.

“

We see more and more Indonesian families paying attention to the products they use daily at home. Therefore, we want to provide a more comfortable experience while encouraging the public to be more mindful of their choices for their families.