ASEAN-Korea Centre Holds Digital Tourism Marketing Seminar in Philippines

The ASEAN-Korea Centre convened an international seminar in Cebu, Philippines, to explore the digital transformation of the tourism industry and effective branding strategies. The event, held on June 11, was jointly organized with the Philippine Department of Tourism.

Focused on 'Digital Content-Based Tourism Marketing and Storytelling,' the seminar aimed to address the growing importance of digital content in promoting tourist destinations. Experts from the tourism, media, and content sectors participated as speakers, sharing insights and best practices.

This seminar is a component of the ASEAN-Korea Centre's broader ASEAN tourism cooperation initiatives. Since 2009, the center has been running a biennial tourism capacity-building program tailored to the needs of ASEAN member states. The program supports professionals in enhancing their skills and knowledge within the tourism sector.

The Philippines, chosen as this year's program recipient country, boasts rich natural landscapes and cultural heritage. The ASEAN-Korea Centre highlighted the seminar's relevance in equipping the local industry with the tools to leverage digital content effectively for destination marketing and storytelling, thereby enhancing its global appeal.