Seoul 2028 G20 Summit: Towards a New Paradigm of Global Solidarity

The prospect of Seoul hosting the G20 Summit in 2028 presents an opportunity to forge a new model for global solidarity, reflecting on South Korea's remarkable evolution since it first hosted the event in 2010. Back then, Seoul offered a glimpse into the future for many visitors, emerging as a beacon of progress and opportunity amidst a global financial crisis.

Today, Seoul's image is synonymous with cultural dynamism. From chart-topping music and Oscar-winning films to globally inspiring athletes, South Korea has cultivated a 'cultural confidence' that transcends government policy. This soft power has become a potent export, transforming the nation's global identity.

While the South Korea of 2010 was recognized primarily as a technological leader and major exporter, the nation of today is arguably exporting 'Korea itself.' This cultural influence, often termed 'Hallyu' or the Korean Wave, has permeated global entertainment and lifestyle spheres, demonstrating a unique form of national branding.

Hosting the G20 Summit again in 2028 could leverage this established cultural influence. It offers a chance to showcase a nation that has not only achieved economic and technological milestones but has also become a significant cultural force, capable of leading discussions on global cooperation and solidarity in a new era.