Astra International Boosts Bali Village's Nature and Culture Preservation

Desa Sejahtera Astra Les, located in Bali's Buleleng Regency, exemplifies how economic growth and the preservation of nature and culture can coexist. Nestled between rolling hills and the coastline, the village's natural beauty has long supported its residents through agriculture, fishing, and traditional salt production. Its rich local culture also draws tourists seeking authentic experiences.

Since joining the Desa Sejahtera Astra program in 2024, PT Astra International Tbk has collaborated with the community to enhance these potentials. Initiatives focus on improving residents' welfare while safeguarding the village's environment and heritage. These efforts have benefited over 800 people, boosting incomes by 25 percent, generating new employment, and ensuring full absorption of local products into the market.

Boy Kelana Soebroto, Chief of Corporate Affairs at Astra, stated that the company believes village development should not solely drive economic growth but also maintain a balance between progress, environmental conservation, and cultural identity. "Astra hopes that the collaboration through Desa Sejahtera Astra not only drives the community's economic growth but also maintains the balance between progress, environmental preservation, and the village's cultural identity so that its benefits can be felt sustainably for today and the future of Indonesia," he said.

The program's development spans four key areas of Astra's social contribution. In health, it strengthens basic services through Posyandu (integrated health posts), provides maternal and child health education, and offers nutritional support for children. In education, young people are encouraged to recognize and develop their village's potential through English classes and tourism capacity building to prepare local guides for international visitors. Environmental conservation efforts include coral reef conservation and transplantation, as well as waste management.

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Astra hopes that the collaboration through Desa Sejahtera Astra not only drives the community's economic growth but also maintains the balance between progress, environmental preservation, and the village's cultural identity so that its benefits can be felt sustainably for today and the future of Indonesia.