At 13, Kim Kardashian’s daughter North West explores betrayal and exploitation in dark new song
Translated from Lithuanian and summarized by DistantNews. Read the original for the full story.
At a glance
- North West’s new video for “Aishite” uses an abandoned school, a gaming arcade and horror imagery as she sings about betrayal and exploitation.
- The 13-year-old’s lyrics mention people pretending to be friends, dependence and suffering, but it is unclear whether they reflect her own experiences.
- The release follows the cancellation of her planned 14-date tour with Molly Santana, while reports say her father Kanye West may consider a small tour with her.
North West’s new video turns an abandoned school and a gaming arcade into the setting for a disturbing meditation on betrayal. In “Aishite,” a Japanese word meaning “love me,” the 13-year-old sings about people who betray her, pretend to be friends and use her.
The track, included on her recently released EP “N0rth4evr,” also refers to being unable to depend on anyone and to suffering that never ends. The video, directed by Ty Akimoto, gives those themes a horror-film treatment. North appears with bright blue braids and a black tooth accessory. In one unsettling scene, her face changes into a featureless visage without eyes, a nose or a mouth.
It is not clear whether the lyrics describe North’s own experiences. Media outlets contacted Kim Kardashian’s representatives about the song’s content, but no response was provided.
Everyone betrays.
The release came shortly after the cancellation of North’s first concert tour. She had been scheduled to join 21-year-old hip-hop artist Molly Santana for the 14-date “Kimokawaii Tour,” which was due to begin on August 6 and promote North’s debut album “N0rth4evr.” The shows were canceled only days before the planned opening.
“I was very excited to go on tour with Molly Santana, but unfortunately it won’t happen. However, I have something special for you,” North told fans on social media. Reports said Kanye West tried to comfort his daughter after the cancellation and was considering a small tour with her. North has already appeared with him at concerts in Mexico City, Los Angeles and the Tampa Bay area.
North released her debut EP in May and previously appeared on FKA Twigs’ album “EUSEXUA,” where she rapped in Japanese on “Childlike Things.” In February, she signed with the independent music company Gamma, founded by former Apple executive Larry Jackson.
I was very excited to go on tour with Molly Santana, but unfortunately it won’t happen. However, I have something special for you.
Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.