aT Launches Summer Promotion to Support Farmers and Boost Online Sales

The Korea Agro-Fisheries & Food Trade Corporation (aT) is set to host a summer special promotion for its 'Farmer's Direct Farm' and 'Eco-friendly Farmer's Direct Farm' platforms. The event, scheduled from July 6 to August 28, is designed to boost sales for a wide range of domestic agricultural and processed food products.

This special promotion is a key component of the '2026 Agricultural Product Online Marketer Cultivation Support Project.' It will feature 349 participating farms and businesses, including general farms, eco-friendly farms, and crucially, those facing distribution difficulties. Consumers can expect discounts of up to 20% (capped at 10,000 won) on various items, from fruits and vegetables to rice, meat, kimchi, and meal kits.

Several online platforms, including Naver, Gmarket, Lotte ON, Oasis, and Nongga Saligi, will host the promotion. Nongga Saligi, in particular, aims to leverage its large customer base to support participating farms in expanding their online reach. Onnuri Market will offer additional discounts when using Onnuri gift certificates, further reducing costs for consumers.

The initiative addresses the growing importance of digital capabilities for farmers in the expanding online market. Recognizing that elderly and small-scale farmers often struggle with online market entry and marketing, aT provides comprehensive support. This includes training in online store setup, content creation, marketing strategies, and personalized one-on-one consulting. This year, aT has expanded its support to include vulnerable farming groups, such as elderly, small-scale, and female farmers, by nurturing them as 'hub online marketers' to foster a self-reliant community marketing model.

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We hope this special promotion will be an opportunity for consumers to purchase domestic agricultural products at reasonable prices and for farmers to promote their excellent products to more consumers.