Austria's Ice Cream Supply Drained by Extreme Heatwave

Austria is facing a significant ice cream shortage as an intense heatwave drives demand to record levels, nearly depleting stocks of several popular Eskimo products. The company is working diligently to replenish its inventory, particularly for the "Brickerl" ice cream, which was reintroduced in February and has seen overwhelming popularity.

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The current heatwave has pushed demand to a level that has even exceeded Eskimo's ambitious expectations.

Eskimo, a major ice cream producer, noted that sales typically increase by about 30 percent when temperatures exceed 30 degrees Celsius. However, the current heatwave has pushed demand beyond even Eskimo's ambitious expectations. Andrea Huber-Schallmeiner, CEO of Eskimo's parent company in Austria, stated that the surge in demand has reached a level that surpasses their forecasts.

The "Brickerl," a classic flavor, holds a special place in consumer demand, amplified by the public's enthusiasm for its return. This has led to temporary limitations in the availability of individually sold "Brickerl" bars, though family-sized packs remain accessible. Eskimo anticipates the supply situation to ease by August and confirmed that the "Brickerl" will remain a permanent fixture in their 2027 lineup due to its strong reception.

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This could lead to temporary limited availability for the impulse variant – the individually sold 'Brickerl' – but the family pack for home is still available in grocery stores.

Beyond the "Brickerl," water ice varieties such as "Twinni" and "Jolly" have also been exceptionally popular. Sales for these classic summer treats have doubled compared to typical summer days, with demand extending beyond traditional locations like swimming pools and lakes. Eskimo is striving to ensure all points of sale are adequately supplied, expressing gratitude for the public's strong affinity for their brands.

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We are working at high pressure to supply all points of sale as best as possible. At the same time, we are very pleased about the great enthusiasm for our brands and products.