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🇬🇷 Greece /Sports

Austria Vienna turns its new jersey launch into a love story

From Ta Nea · () Greek

Translated from Greek and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth From a news agency New plan
  • Austria Vienna presented its third kit for the new season through a campaign featuring five couples who kiss while wearing the jersey.
  • The red-and-gold design draws on Austrian painter Gustav Klimt’s famous work “The Kiss” and the idea that love takes many forms.
  • The club will initially release 1,000 collector’s editions, while both its men’s and women’s teams will wear the kit in an upcoming cup match.

Austria Vienna chose an unusually romantic way to present its third jersey for the new season. Five couples lead the campaign, ending the video with embraces and kisses while wearing the Austrian club’s new shirt.

The concept centers on the message that “love takes many forms.” It also pays tribute to Gustav Klimt, one of Austria’s most celebrated painters, and his famous work “The Kiss.”

The jersey comes in deep red with gold details and uses patterns inspired by Klimt’s iconic painting. Among the couples featured are Lea and Janine, a female couple whose relationship forms part of the campaign’s broader presentation of different expressions of love and their connection with Austria Vienna.

The club plans to release the jersey first in only 1,000 collector’s packages. The packaging is designed so the shirt can also be displayed on a wall like a work of art. Both the men’s and women’s Austria teams will wear it in their upcoming cup match.

Love takes many forms.

· Austria Vienna campaignThe campaign’s central message links the jersey presentation to the different couples featured in the video.
About this summary

Originally published by Ta Nea in Greek. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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