Azammuddeen spreads love for nature using short videos

Muhammad Azamuddeen Mohammad Nasir, widely recognized by his online handle @AnakUmiSukaHutan, is leveraging digital platforms to foster a greater appreciation for Malaysia's local biodiversity. Driven by a childhood curiosity that began at age four, Azamuddeen has cultivated a deep passion for science and nature, exploring the diverse wildlife around his village.

His digital content distinguishes itself by focusing on lesser-known Malaysian species, aiming to provide factual knowledge and practical experience rather than mere entertainment. Azamuddeen observed that much of the readily available online content about wildlife features international species, prompting him to introduce the richness of Malaysia's natural heritage to a wider audience. He noted that while many children recognize polar bears or kangaroos, they are often unfamiliar with native animals like the sun bear.

Azamuddeen, who is pursuing a PhD in Wetland Fish Ecology and Genetics, meticulously includes scientific names and fact-based explanations in his videos. He uses both Malay and English to ensure accessibility and encourage scientific thinking among his viewers. This approach aligns with his goal of educating the public about the importance of biodiversity.

Despite his extensive knowledge, Azamuddeen admits to being shy and initially reluctant to appear on camera. His wife played a crucial role in encouraging him to embrace social media, teaching him video recording, editing, and uploading techniques. He found the short-video format on platforms like TikTok to be an effective medium for conveying information concisely and engagingly.

He also shared that the primary challenge in creating content in natural habitats like forests or peat swamps is not encountering wildlife, but rather protecting electronic equipment from water damage. His familiarity with these environments makes interactions with wild animals a non-issue.