Bad Dawg brings flavour and vibes to JPL Super Finals

The Jamaica Premier League (JPL) season concluded with an unforgettable Super Finals experience, fueled by CB Foods and its flagship brand, Bad Dawg. For the second consecutive year, CB Foods served as the Official Protein Sponsor, ensuring the league's games were energized both on and off the field.

CB Foods elevated the Finals by providing flavor, giveaways, entertainment, and high-energy fan activations throughout the National Stadium. Nicole Hall, Senior Manager for Commercial Marketing at CB Foods, emphasized that the partnership transcends mere sponsorship. "This marks our second year partnering with the Jamaica Premier League as the Official Protein Sponsor through our flagship brands CB Chicken and Bad Dawg," Hall stated. "We believe in empowering people, and sport plays a powerful role in that by building discipline, teamwork, confidence, and community."

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This marks our second year partnering with the Jamaica Premier League as the Official Protein Sponsor through our flagship brands CB Chicken and Bad Dawg. We believe in empowering people, and sport plays a powerful role in that by building discipline, teamwork, confidence, and community.

Throughout the event, CB Foods focused on creating experiences that went beyond typical food sales. Fans engaged with the Bad Dawg "Dawg House" photo experience, and the brand's "Bad Dawg Ballers" kept the atmosphere lively by distributing branded merchandise like thunder sticks, fans, and t-shirts. Interactive promotions, such as "Bingo with Bad Dawg" during the semi-finals, offered chances to win prizes, while the Super Finals featured a "Golden Ticket" giveaway hidden beneath stadium seats.

More than 150 Bad Dawgs were distributed during the activation, generating excitement and memorable moments. This initiative directly supported CB Foods' "Good Food Made to Share" messaging, highlighting food's ability to create connection, celebration, and shared experiences. Whether fans were cheering from the stands or enjoying the atmosphere with friends and family, CB Foods used its products to amplify one of Jamaica's biggest football moments.

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Throughout the season, we’ve been proud to fuel teams behind the scenes with A Better Tasting Chicken while bringing good food and good vibes to fans at matches islandwide through the Bigga. Betta. Badda. Sausage.