Bank BSN Holds Mass Mortgage Event for 6,000 Subsidized Homes, Market Share Hits 24.6%

Bank Syariah Nasional (Bank BSN) has accelerated its efforts to provide subsidized housing, holding a mass mortgage agreement event for 6,000 units across its national branches. The initiative, centered in Deli Serdang, North Sumatra, aims to boost the distribution of housing loans and broaden access to homeownership for low-income Indonesians.

The bank is committed to supporting the government's "Three Million Houses" program. Bank BSN has been entrusted by the government to disburse 73,700 subsidized housing loans (KPR FLPP) in 2026. The mass agreement event is a key strategy to achieve this target, with 28,000 loans already disbursed between January and June 2026.

Bank BSN's market share for subsidized mortgages reached 24.6 percent as of June 24, 2026, a significant increase from 21.32 percent at the close of 2025. According to Mochamad Yut Penta, Director of Consumer Banking at Bank BSN, this growth reflects both high public demand for subsidized housing and the continued activity in the property sector.

The mass agreement included customers from diverse professional backgrounds, such as teachers, healthcare workers, private employees, and micro, small, and medium-sized enterprises (UMKM). Bank BSN aims to reach more workers in both formal and informal sectors, emphasizing that the new homes are intended to improve family quality of life. The bank also encourages timely payments and promotes its Bale Syariah mobile banking service for convenient daily transactions and loan payments.