Barber shaves World Cup dreams into Brazilian fans’ hair

In Resende, Brazil, barber Washington Santos is tapping into World Cup fever by offering a unique "Hexa Cut." The 27-year-old barber shaves the Brazilian flag into his clients' hair, celebrating the nation's pursuit of a sixth World Cup title.

Santos first introduced the design during the 2022 World Cup, with videos of his work going viral. He has revived the style for the current tournament, already decorating the hair of about 30 customers, many of them young people. The intricate process involves bleaching the hair white, using homemade stencils to outline the flag, and then hand-painting the green, yellow, blue, and white colors.

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I wanted to create something different.

Having entered the profession over a decade ago, Santos now sees about five customers weekly requesting the unique style, with demand surging before Brazil's matches. While he has expanded his designs to include other countries' flags, spider webs, and soccer club colors, the "Hexa Cut" remains a popular choice.

Gleizyane de Souza, a 27-year-old fan, expressed her belief that the haircut could contribute to Brazil's long-awaited sixth World Cup victory. "We're doing our part," she said. "Now it's up to the players to do theirs."

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We're doing our part. Now it's up to the players to do theirs.