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BAT Rothmans launches new 'glo hyper pro plus' heated tobacco device
🇰🇷 South Korea /Culture & Society

BAT Rothmans launches new 'glo hyper pro plus' heated tobacco device

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • BAT Rothmans is launching the new 'glo hyper pro plus' heated tobacco device on August 18.
  • The new device features QuickStart technology, reducing preheating time to 10 seconds, twice as fast as the previous model.
  • It offers enhanced convenience with automatic start and stop functions and a new 'Easy Care' feature for device maintenance.

BAT Rothmans is set to release its latest heated tobacco product, the 'glo hyper pro plus,' on August 18, approximately two years after the 'glo hyper pro' was introduced.

The new device boasts QuickStart technology, significantly cutting the preheating time to just 10 seconds. This makes it twice as fast as the standard mode on the previous 'glo hyper pro,' positioning it as the quickest heated tobacco device currently available in South Korea, according to BAT Rothmans' data from June.

Convenience has also been a key focus for the new model. When a 'neo' stick is inserted, the device automatically prepares for use without requiring a separate button press. It also shuts down automatically after the stick is removed. The 'EasyView' screen, which displays heating status, mode, and battery level, remains the same, while a new 'Easy Care' function has been added to notify users when maintenance is needed. The device supports two heating modes, Standard and Boost, based on HeatBoost technology.

DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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