Bawa Semangat Color for Life, Brand Aksesori Korea Selatan Fibreno Hadir di Indonesia

South Korean accessory brand Fibreno has officially entered the Indonesian market, opening its first store in Jakarta at Plaza Indonesia. Established in 2013, Fibreno brings its distinctive "Color for Life" philosophy to Indonesian fashion enthusiasts, offering a curated selection of bags and leather accessories.

Iris Lim, the Founder of Fibreno, expressed her enthusiasm for the Indonesian launch, stating, "Indonesia always has a special place in my heart. Opening Fibreno's first store in Jakarta feels like coming home." Lim shared that she and her family had previously spent time in Jakarta, creating fond memories.

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Indonesia always has a special place in my heart. Opening Fibreno's first store in Jakarta feels like coming home.

The brand's signature style is characterized by minimalist and simple designs, enhanced by a diverse palette of colors. Fibreno offers both natural tones and bold, bright options, which are applied not only to their bags but also to a variety of accessories. These include eyewear cases, lanyards, mini wallets, keychains, lipstick cases, and car key cases, all designed with meticulous preparation and inspiration.

During the soft opening on August 21, 2026, Lim elaborated on the unique color selection process. Fibreno's colors are "custom made," with Lim developing specific color codes for each shade. An example is "Dubai Blue," inspired by a visit to the city. The brand also utilizes various materials, including genuine leather, synthetic leather, and canvas, with a current focus on expanding its genuine leather collection. The presence of South Korean Consul General Kang Woon Jon at the launch underscored the brand's international expansion.

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The colors of Fibreno are custom made and Iris creates color codes for all these colors. One of them is the color Dubai Blue, inspired by the city of Dubai after her visit to the city. We mix our own product colors.