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🇻🇳 Vietnam /Technology

Behind every online account are thousands, even millions, who place their trust in it

From Thanh Niên · () Vietnamese

Translated from Vietnamese and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources New plan
  • More than 1,000 artists, influencers, content creators, experts and representatives of regulators and digital platforms attended KOL Summit 2026 in Ho Chi Minh City.
  • Lieutenant General Lê Xuân Minh said online influence should build trust and bring positive value to communities rather than focus only on visibility.
  • Speakers also discussed artificial intelligence, misinformation, declining trust, online fraud and the vulnerability of children and older people.

Every online account carries the trust of thousands, and sometimes millions, of people. That was the central message from Lieutenant General Lê Xuân Minh at KOL Summit 2026 in Ho Chi Minh City.

The second national KOL Summit, held on Sept. 7, brought together more than 1,000 artists, KOLs, KOCs, content creators, experts, regulators, digital-platform companies and partners. The event was led by the Digital Trust Alliance under the sponsorship of the Ministry of Public Security, with A05 and the Vietnam Cybersecurity Association, and was co-organized by VCCorp.

The conference featured two sessions, titled “Digital Influence and the Future of Creativity” and “AI, Misinformation and the Crisis of Trust.” Organizers said they included more than 30 presentations, discussions and dialogues. Delegates also signed a commitment to follow standards for trusted influencers.

Influential people in Vietnam today are no longer individuals operating separately

· Lê Xuân MinhHe described the growing maturity and collective role of Vietnam’s influencer community.

Lê Xuân Minh, who heads the Ministry of Public Security’s A05 cybersecurity and high-tech crime unit, said Vietnam’s influencer community had matured considerably. “Influential people in Vietnam today are no longer individuals operating separately,” he said. “The value of influence does not lie in the moment when all eyes turn toward one person, but in the trust and good things that influence brings to the community and society.”

He said digital influence becomes a national resource only when each KOL chooses a positive path and works toward the country’s interests. He described the digital environment as a second space for every person and a strategic space for national development. But he also warned that influence can be abused, while fake news and online scams erode trust. Children, older people and those with limited digital skills face growing risks, and national culture and identity also face pressure.

The value of influence does not lie in the moment when all eyes turn toward one person, but in the trust and good things that influence brings to the community and society

· Lê Xuân MinhHe said digital influence should be measured by the trust and social value it creates.
About this summary

Originally published by Thanh Niên in Vietnamese. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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