Beiersdorf expands Malang production facility, boosting Indonesian operations

PT Beiersdorf Indonesia has officially opened an expanded production facility in Malang, a move that significantly boosts the company's manufacturing capacity and solidifies the plant's status as a crucial production center for Beiersdorf within Indonesia and the broader region.

The expanded facility is now equipped with advanced technologies aimed at making the production process faster, more efficient, and better controlled. These include fully automated high-speed filling and packing lines, automated raw material dosing, real-time efficiency monitoring, and sophisticated energy and building management systems. The plant also features technologies for efficient energy and resource use, such as heat recovery systems, heat pumps, and solar panels.

This expansion underscores Beiersdorf's enduring commitment to Indonesia, viewing it as both a vital and growing market and a strategic production base. The Malang plant is unique within Beiersdorf's Emerging Markets network as the sole facility producing Hansaplast products. It supplies over 90% of the needs for the Indonesian market and incorporates new technologies to enhance efficiency and flexibility.

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We believe that strong local capabilities will help us continue to grow with consumers in Indonesia.

Vincent Warnery, CEO of Beiersdorf AG, highlighted Indonesia's significant role in the company's growth, emphasizing both its expanding consumer market and its strategic value as a production location. The expansion aims to enhance local production capabilities while strengthening the integration of the Malang facility with Beiersdorf's global production network.

Established in Malang since 1980, Beiersdorf has continuously developed its facilities and team in Indonesia. Localized production allows the company to meet market demands and comply with Indonesian regulations, including halal requirements. The facility's location near Surabaya provides excellent access to land and sea transport, facilitating distribution across Indonesia and to other Asian markets. Furthermore, Malang's status as a city with numerous higher education institutions provides access to local talent crucial for long-term development.

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Indonesia plays an important role in Beiersdorf's growth, both as a continuously developing market and a strategic production location.