Bekasi Agency Sweeps Billboards to Boost Local Tax Revenue

The Bekasi Regional Revenue Agency (Bapenda) has launched a targeted campaign to ensure that businesses comply with local tax regulations, particularly concerning advertising billboards. This initiative aims to bolster the region's Original Local Revenue (PAD) by systematically identifying and verifying advertising taxpayers across strategic commercial areas.

Iwan Ridwan, Head of Bapenda Kabupaten Bekasi, stated that the campaign is designed to optimize PAD and enhance compliance among advertising taxpayers. The agency's teams are actively surveying commercial centers, including prominent locations like Aeon Mall and Living World, to update taxpayer data and monitor compliance. Early results indicate success, with businesses promptly renewing their advertising permits after receiving warning stickers from Bapenda officials.

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This activity aims to optimize Original Local Revenue (PAD) and increase the compliance of advertising taxpayers.

Beyond billboards, Bapenda is also closely monitoring entertainment taxes, specifically from two recent concerts held within the region. A 10 percent tax is levied on total ticket sales, and the agency is directly overseeing these transactions to ensure accurate reporting and collection. This comprehensive approach reflects Bapenda's commitment to maximizing tax revenue from various sources.

As of the reporting period, Bekasi has successfully collected Rp792.1 billion in regional taxes, representing 20.8 percent of the year's target of Rp3.8 trillion. The largest portion of this revenue comes from the Land and Building Acquisition Duty (BPHTB), which has generated Rp212.46 billion. Advertising tax has contributed Rp9.67 billion, with further revenue expected from entertainment and other sectors. Bapenda remains optimistic about achieving its target through these measured strategies and consistent enforcement, emphasizing transparency in financial reporting.

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The advertising tax has contributed Rp9.67 billion.