Beko Romania strengthens European role, focusing on efficiency and sustainability

Beko Romania is solidifying its role as a key European hub for the Beko group, driven by a business model that integrates advanced production, technology, sustainability, and consumer focus. Marius Mihăilescu, CEO of Beko Romania, Moldova, Greece, Malta, and Cyprus, highlights the company's commitment to understanding evolving consumer needs for efficiency and durability.

"We inspire sustainable lives in every home," Mihăilescu states, reflecting the company's ethos in product development and operations. Beko Romania manages two of continental Europe's largest home appliance factories: a refrigeration unit in Găești and a washing machine plant in Ulmi. These facilities produce goods destined for more than 80 countries, bolstering the international reputation of the "Made in Romania" quality standard.

Beyond manufacturing, Beko Romania's integrated infrastructure includes a regional logistics center in Căteasca and a national customer service network. This setup ensures proximity, continuity, and rapid response to consumer needs. The company also leverages extensive global R&D and design centers to continuously integrate new technologies into its product lines, aligning with market dynamics and consumer demands.

Mihăilescu emphasizes that long-term development hinges on sustainable partnerships built on trust, transparency, and shared objectives. He believes success is measured by enduring trust, created value, and the lasting impact on people, communities, and partners. This vision guides Beko's strategy in consolidating its position and fostering relationships within the industry.

“

We inspire sustainable lives in every home.