Belgrade and Zlatibor Lead Serbia's Tourism Boom in First Half of Year

Serbia saw a significant increase in tourism during the first half of the year, attracting 2,115,148 visitors, a 6.6% rise compared to the same period last year. The capital city, Belgrade, emerged as the most popular destination, drawing 693,030 tourists. Novi Sad followed with 108,021 visitors.

Mountain resorts also experienced high traffic, with Zlatibor welcoming 228,161 guests and Kopaonik hosting 96,642. Among spa destinations, Vrnjačka Banja led with 99,367 tourists, and Vrdnik attracted 54,165.

The city of Niš recorded 71,764 tourists, and its spa, Niška Banja, saw 2,005 visitors. Despite the lower numbers, Niška Banja experienced an 11.8% increase in visitors, and Niš saw an 8.1% rise compared to the previous year. In Niš, domestic and foreign tourist numbers were nearly equal, with 35,326 domestic and 36,438 foreign visitors. Niška Banja primarily attracts domestic tourists, with 1,436 local visitors and 569 from abroad.

Tourists in Niš generated 149,542 overnight stays from January to June, a 2.1% increase from the first half of 2025. Niška Banja recorded 12,132 overnight stays, marking a substantial 20.1% increase over the same period last year. These figures highlight a growing interest in both major urban centers and traditional health and mountain resorts across Serbia.