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Bell Popcorn pops into retail and corporate markets, eyes airline deals
🇲🇾 Malaysia /Economy & Trade

Bell Popcorn pops into retail and corporate markets, eyes airline deals

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Bell Popcorn, a Malaysian snack brand, has successfully expanded from home production to retail and corporate markets, including airlines.
  • Founded in 2019, the company offers 13 flavors and has secured distribution in FamilyMart stores and online platforms.
  • Bell Popcorn aims for continued growth, particularly through its partnership with Riyadh Air, despite facing price competition from smaller producers.

What began as a home-based operation in 2019 has blossomed into a successful Malaysian snack brand. Bell Popcorn has achieved a significant milestone by penetrating major retail chains and securing corporate clients, notably including airline catering.

I really like corn. After doing research and learning how to make popcorn, I started operations from home before moving to a small premise after six to seven months.

— Firzah PuasaFounder of Bell Popcorn, describing the early stages of her business.

Firzah Puasa, the founder of Bell Popcorn, transitioned from a decade-long career in marketing to entrepreneurship. Her experience managing tenants in shopping malls provided the initial spark for her own business venture. After a brief stint with a sandwich business, she shifted focus to popcorn in February 2019, driven by a personal passion for corn.

"I really like corn. After doing research and learning how to make popcorn, I started operations from home before moving to a small premise after six to seven months," Firzah explained. From the outset, she prioritized halal certification, believing it would enhance consumer confidence and broaden market access. This commitment extends beyond raw ingredients to the entire production process.

For me, halal is not just about raw materials, but involves the entire production process. That's why we ensure all procedures are followed before applying for halal certification.

— Firzah PuasaExplaining the importance of halal certification for Bell Popcorn.

Bell Popcorn now boasts 13 flavors, with caramel remaining the most popular. Prices range from RM2 for small packs to RM25 for larger ones. The brand's products are available online via e-commerce platforms and TikTok Shop, as well as in 116 selected FamilyMart outlets across Malaysia. Additionally, they are sold at petrol stations and convenience stores.

Our products are sold at prices starting from RM2 for small packs, while standard packs are sold between RM5 and RM10, and large packs up to RM25.

— Firzah PuasaDetailing the pricing strategy for Bell Popcorn products.

A notable recent achievement is Bell Popcorn's partnership with Riyadh Air, a Saudi Arabian airline, to supply popcorn. The initial delivery involved 500 units, with hopes for further expansion of this collaboration. Despite facing challenges such as price competition from smaller, lower-cost producers, Firzah remains focused on maintaining quality ingredients and adhering to certification standards.

The first delivery involved 500 units and we hope this cooperation will continue to grow in the future.

— Firzah PuasaCommenting on the partnership with Riyadh Air.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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