Beloved mascot 'Goyang-i' returns to public service in Goyang City

Goyang City's cherished mascot, 'Goyang-i,' is making a comeback, much to the delight of its residents. Sidelined during the previous mayoral administration, the character is set to be officially reinstated as part of the new mayor's agenda. The move signals a shift in the city's approach to public engagement and brand promotion.

'Goyang-i,' a playful combination of the city's name and the Korean word for cat, first appeared on Goyang City's official social media in 2012. Its unique way of adding 'Goyang' to the end of sentences helped transform the city's image from a rigid administrative body to a friendly, approachable place. The character even won a top prize at the 'Our Neighborhood Character Festival' in 2019, underscoring its popularity.

However, under the previous mayor, Lee Dong-hwan, 'Goyang-i' was largely removed from city promotions, with the administration favoring a character based on Gawaji rice. While Gawaji rice holds historical significance for Goyang, the decision to replace a well-known mascot sparked disappointment and criticism among citizens and city council members. Councilor Moon Jae-ho had previously pointed out the lack of a clear promotional strategy and the limitations of promoting the city solely through its policies without a relatable character.

Public demand for 'Goyang-i's' return has been persistent, with numerous calls on social media and online communities. The recent appearance of the mascot in a video on Goyang City's official YouTube channel was met with enthusiastic comments like, "It's finally back. I missed it so much. Welcome." The new administration plans to fully integrate 'Goyang-i' across official websites, blogs, Instagram, and Facebook, and use it in key public service announcements and short videos. The mascot will also be featured in content promoting tourist spots, festivals, local businesses, and agricultural products like Gawaji rice and Ilsan열무 (yeolmu radish).

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Finally back. I missed it so much. Welcome.