Bereum Leverages AI Branding for Consistent Messaging in Postbiotics Expansion

Bereum, a South Korean company specializing in postbiotics since 2010, has established itself as a key supplier to over 250 domestic products, including those from Dongwon, T-gen, and Maeil Dairies. The company operates its own manufacturing facility in Wonju, Gangwon Province, where it produces high-content postbiotics using proprietary technology. This focus on quality and volume differentiates Bereum in the market.

Beyond its business-to-business (B2B) operations, Bereum is actively expanding into the direct-to-consumer (B2C) market. This expansion includes product lines in probiotics, beauty, and pet care, allowing consumers to directly experience the benefits of postbiotics. The company's mission, 'Living with Microbes,' reflects a belief that many modern health issues stem from a disconnect with beneficial microorganisms.

To ensure a cohesive brand identity across its diverse product range, Bereum has partnered with Tidy-B, an AI-powered branding solutions startup. By utilizing Tidy-B's 'Yo-B PRO' service, Bereum manages its brand strategy, design, and content creation. This collaboration aims to maintain a consistent brand message while achieving high-quality outputs, as highlighted by Yoo Seung-woo, head of B2C marketing at Bereum.

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The collaboration with Tidy-B helps establish a consistent brand message.