Berger Paints named official paint partner of Caribbean Premier League

Berger Paints, a prominent paint brand in the Caribbean, has announced a three-year partnership with the Caribbean Premier League (CPL), securing the title of Official Paint Partner for the renowned sporting event. This collaboration signifies a commitment to celebrating Caribbean excellence and connecting with consumers through cricket.

Nicholas Mac Lean, managing director of coatings in the ANSA McAL Construction Sector, stated that Berger Paints has a long history of enhancing Caribbean homes and businesses. He views the CPL partnership as a natural fit, aligning with the brand's mission to champion regional achievement and engage with the community during one of the Caribbean's most celebrated sporting events.

As the official paint partner, Berger Paints will be actively involved throughout the CPL tournament. The company plans to engage fans through innovative activations, promotions, and unique brand experiences across stadiums and digital platforms. This partnership underscores Berger Paints' ongoing investment in Caribbean communities and its dedication to supporting initiatives that foster unity across the region.

Cricket holds deep cultural significance in the Caribbean, and the CPL, since its inception in 2013, has grown into a premier regional sporting event attracting a global audience. Berger Paints will utilize this platform to celebrate the vibrant Caribbean spirit. Additionally, Berger's specialized grass paint will be applied to the cricket pitches during the tournament, ensuring the playing surfaces maintain a vibrant and professional appearance.

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Berger has been enhancing and protecting Caribbean homes, businesses and communities for generations. Becoming the official paint partner of the CPL is a natural fit for our brand as we continue to champion Caribbean excellence and connect with consumers through one of the region’s most celebrated sporting events.