Berjaya Hospitality targets 15% increase in operational performance
Translated from Malay, summarized and contextualized by DistantNews.
At a glance
- Berjaya Hospitality targets a 10-15% increase in operational performance, driven by room occupancy and hospitality services.
- The company anticipates this growth will be fueled by the Visit Malaysia 2026 campaign and positive trends in domestic and international tourism.
- This strategic focus aims to enhance operational profits through increased demand for accommodation and related services.
Berjaya Hospitality is aiming for a significant boost in its operational performance, projecting a 10 to 15 percent increase. This target is primarily based on enhancing room occupancy rates and strengthening revenue streams from its diverse hospitality services.
The company's strategic outlook is closely aligned with the upcoming Visit Malaysia 2026 campaign. This national initiative is expected to be a major catalyst, driving both domestic and international tourism, which in turn should increase demand for accommodation and hospitality offerings.
Syed Ali Shahul Hameed, CEO of Berjaya Property Berhad, expressed confidence that the positive momentum in the tourism sector will be the main driver for this growth. The anticipated rise in demand is seen as crucial for bolstering the group's overall operational profits.
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.