Bersama Tests New 'Flat System' Political Strategy in Johor Elections

Parti Bersama Malaysia (Bersama) is deploying a novel political strategy, dubbed the 'flat system,' for its debut in the Johor state elections. This innovative approach is designed to overhaul the party's operational methods and boost direct member engagement, marking a significant shift from conventional political organizing.

According to party leader Datuk Seri Rafizi Ramli, the flat system facilitates the direct transmission of instructions from the central leadership to every party member nationwide. This bypasses the multi-layered structures previously used, which he described as slow and inefficient. The Johor election results will serve as an initial indicator of whether this new methodology can effectively mobilize the party's full strength in a coordinated and impactful manner.

“

We are starting in Johor to prove that the time has come to transition to this flat system. Insya-Allah, Monday we will announce and see if we can activate all members from all over the country to focus on Johor for two weeks. If we get a result that surprises others, then that is the first proof that the flat system concept can be effective.

"We are starting in Johor to prove that the time has come to transition to this flat system," Rafizi stated. "God willing, on Monday, we will announce and see if we can activate all members nationwide to focus on Johor for two weeks. If we achieve a result that surprises others, then that is the first proof that this flat system concept can be effective."

The implementation of the flat system heavily relies on digital technology, enabling direct delivery of directives and information to members without the need to go through state, division, or branch levels. Bersama anticipates that this system will also create opportunities for new leaders to emerge based on their actual capabilities in managing party operations, thereby reducing the culture of lobbying for positions. Rafizi expects that within a year, the flat system will allow individual members to distinguish themselves and take on leadership roles within smaller groups.

“

We expect within a year, the flat system will provide space for every member to distinguish themselves and lead within small groups.