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BIAT Launches BIAT Privilèges App: A Banking Marketplace for Customer Benefits

From La Presse · () French

Translated from French, summarized and contextualized by DistantNews.

At a glance

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  • BIAT Bank has launched a new app, BIAT Privilèges, offering customers access to a marketplace of exclusive discounts and offers from partner businesses.
  • The app aims to enhance customer experience beyond traditional banking services and strengthen the client-bank relationship.
  • BIAT Privilèges partners with over 450 brands across Tunisia, providing benefits in various consumer categories like shopping, leisure, and dining.

BIAT Bank has introduced BIAT Privilèges, an innovative mobile application designed to provide its customers with a dedicated banking marketplace. This new platform offers a wide array of exclusive discounts and special offers negotiated with hundreds of partner businesses across Tunisia.

The launch of BIAT Privilèges is part of BIAT's ongoing strategy to enhance customer experience and foster stronger relationships beyond conventional banking services. The app aims to meet evolving customer expectations and adapt to new consumer habits by providing added value through exclusive benefits.

Developed in collaboration with FreeOui and other key partners, the BIAT Privilèges application grants access to over 450 brands, encompassing more than 1,300 points of sale throughout Tunisia. Customers can avail themselves of exclusive advantages across diverse sectors, including shopping, leisure, travel, dining, wellness, health, and culture.

Designed for simplicity, speed, and accessibility, BIAT Privilèges allows users to easily browse offers by theme and take advantage of promotions tailored to their interests and location. This initiative underscores BIAT's commitment to being an innovative bank, continuously developing value-creating solutions that align with modern usage and customer needs, effectively transforming everyday spending into opportunities for savings.

DistantNews Editorial

Originally published by La Presse in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.