Big Bad Wolf 2026 Brings One Million Books to Yogyakarta

Yogyakarta is set to host the Big Bad Wolf (BBW) Books fair once again, bringing over a million English-language books to the Jogja Expo Center (JEC) from September 3 to 13, 2026. This marks the event's return to a city known for its enthusiastic reception of the book fair, having hosted it more than eight times previously.

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It has been here in Jogja more than eight times and has received extraordinary support from various elements.

BBW Books Indonesia Public Relations, Andri Suharyono, highlighted Yogyakarta's strong response to the fair. The event promises a vast collection spanning diverse genres, including novels, science, general knowledge, cooking, art, hobbies, and children's activity books. The core mission remains "Change the World, One Book at a Time," focusing on making books, especially international titles, more accessible to the public through significantly reduced prices.

This year's fair targets a 5-7% increase in visitor numbers compared to previous events, aiming to broaden its reach beyond Yogyakarta to surrounding areas like Magelang, Klaten, and Solo. BBW emphasizes the enduring value of physical books, noting their ability to foster focus and better information retention compared to digital reading, which is often disrupted by online distractions.

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We are bringing more than one million new English books for all genres and age levels. We have lowered all our book prices so that the people of Yogyakarta have a wider opportunity to access high-standard international books.

Beyond sales, BBW aims to create a space where people connect with reading material. They are actively collaborating with schools and reading communities, offering opportunities for corporate social responsibility programs to enhance library collections. Preparations include interactive roadshow events with local communities, featuring workshops like knitting and cupcake making, to build anticipation for the main exhibition.

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Reading physical books still has many fans and helps the brain record and store memories longer than from a mobile phone. On a mobile phone, it is usually vulnerable to distractions from advertisements for clothes, movies, and online loans.